Rustic charm is all about retaining a natural look. This is why hardwood floors are a better fit than tile or linoleum. In addition to wood, use other natural materials to bring the design full circle. Stone is a great choice for your countertops, and there are tons of colors and patterns to choose from. Wrought iron fits with the rustic look, so incorporate some of it into your kitchen design with pot racks, recipe book stands and baker's racks. Clay and terracotta are great ideas if you're going for a Southwestern rustic look.