Rodeo Drive. Sunset Boulevard -- the most famous ZIP code in the world isn't a passing fad. It consistently ranks among the most expensive places to live in the United States. Bordered by Mulholland Drive to the north and Santa Monica and Wilshire boulevards to the south, 90210 has had a tight grip on pop culture ever since producer Aaron Spelling's teen show, "Beverly Hills, 90210," reigned over television in the '90s.
Name recognition alone keeps this ZIP near the top of the list with a median home price of $3.6 million [source: Forbes]. And why not? Three city blocks worth of boutiques along Rodeo Drive are visited by the fashion elite from around the world [source: Rodeo Drive]. Close to Hollywood, Beverly Hills continues to be a place that actors, film producers and executives call home. As long as movies are a multimillion-dollar industry, Beverly Hills will be Southern California's home of the stars.