Calls on Brain Power to Fuel Environmental Change

Comprehensive Earth Day Feature Arms Public with Knowledge Needed to Make a Difference - Locally and Globally

ATLANTA - March 27, 2007 - is sharing its most valuable resource -- objective, easy-to-understand information -- to empower people to act on environmental issues in their own unique ways. The experts at, a Web site renowned for its ability to simplify the complicated, have focused on the environment in "How Earth Day Works," a comprehensive guide that breaks down the science behind several hotly debated environmental issues.

This resource helps all readers, regardless of age or political orientation, separate fact from fiction through articles, animated graphics and videos. Whether someone is looking for ways to talk to their kids about the environment in language they can understand, thinking about recycling at home or trying to mobilize their school/company/community in a larger-scale effort, "How Earth Day Works" provides the tools to become more literate in the issues we face both locally and globally.

"How Earth Day Works" features topics including:

  • How Ozone Pollution Works
  • What is the Greenhouse Effect?
  • If the Polar Ice Caps Melted, How Much Would the Oceans Rise?
  • How Rainforests Work
  • How Composting Works
  • 10 Things You Can Do to Save The Earth

Marshall Brain, the original "brain" behind HowStuffWorks, is known for his ability to explain a wide variety of topics in terms anyone can understand. He has made several national media appearances on programs including The Oprah Winfrey Show, Fox News Channel, CNN and The History Channel. Marshall is available for interviews about any Earth Day-related topics.

Media Contact:

Blake Ross, Ken Sunshine Consultants


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