Lincolnwood, IL (February 2, 2006) - Consumer Guide© Automotive, the definitive source for new and used car reviews, will unveil its inaugural Most Significant New Introduction award for cars and trucks at the 2006 Chicago Auto Show, being held at McCormick Place from February 8th through February 19th.
To be announced on February 9th, this award represents the best new or completely redesigned car and truck introduced at the 2006 Chicago Auto Show. The winning car and truck must represent outstanding consumer value and deliver innovative and appealing features. Continuing Consumer Guide's tradition of consumer advocacy, the Most Significant New Introduction award spotlights mainstream vehicles.
"The Chicago Auto Show is the nation's premier consumer show, and we feel it is the perfect venue to recognize a car and truck that stand out as the most significant new introduction," Consumer Guide Automotive editor Mark Bilek said. "Our 10 full-time editors will be reviewing all eligible vehicles and we will select the winners based on pre-determined criteria."
The selection process for this award includes each editor using an allocated 25 points to assign to all vehicles open for consideration. Vehicles can be awarded no more than 10 points and the highest number of overall points will determine the winner.
"Consumer Guide Automotive is pleased to announce this new award at the Chicago Auto Show," said Consumer Guide vice president & general manager, Grant Whitmore. "Helping consumers select the right vehicle for their needs is our priority, and distinguishing the most significant new car and truck at this year's show will help consumers identify a vehicle worthy of consideration."
Revered for providing expert insight and objectivity for more than 35 years, Consumer Guide Automotive's staff test-drives more than 200 new vehicles annually. Consumer Guide Automotive has published authoritative, consumer-oriented reviews of new and used vehicles since 1967, and releases its Best Buy and Recommended Awards annually. Its staff of 20 includes 10 full-time automotive editors with more than 150 years of combined experience.
HowStuffWorks will publish video coverage of the award winners, as well as other auto show highlights, at Consumer Guide Automotive. Consumer Guide's parent company, Publications International, Ltd., recently announced its partnership with HowStuffWorks, whose award-winning Web site (www.howstuffworks.com) features easy-to-understand explanations of the world around us, including hundreds of auto-related topics. As part of this broader partnership, HowStuffWorks became the exclusive publisher of www.consumerguide.com.
Consumer Guide® Automotive
Consumer Guide Automotive has produced new- and used-vehicle reviews since 1967, earning the trust of its readers with authoritative, objective reports that spotlight the best values in cars, trucks, minivans, and SUVs. A division of Lincolnwood, Illinois-based Publications International, Ltd., Consumer Guide Automotive produces Car & Truck Test Monthly, the nation's most complete new-vehicle buying guide. Consumer Guide also publishes the award-winning Collectible Automobile® magazine and a variety of automotive hardcover titles. Consumer Guide Automotive's content is published exclusively on the Internet by HowStuffWorks here.
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