MOBIL TRAVEL GUIDE INTRODUCES STAR RATINGS TO THE CARIBBEAN
ATLANTA (June 26, 2006) - Mobil Travel Guide, originator of the prestigious Five-Star ratings and certifications program for hotels, restaurants, and spas, today announced a partnership in the Caribbean with FreemanGroup, a hospitality and tourism service evaluation and improvement company with more than 20 years experience in the region. The deal is part of FreemanGroup's new offering called FG Destinations and marks the beginning of Mobil Travel Guide's plans to apply its internationally respected Star rating system to properties worldwide.
Mobil Travel Guide has been providing the most comprehensive and objective hotel ratings and reviews in the United States and Canada since 1958, using more than 750 criteria, which are updated annually. As FG Destinations expands its program into the Caribbean, hotel properties in the region will be evaluated using Mobil Travel Guide's proprietary and industry-leading process, which involves using a combination of its highly trained field inspectors and undercover service evaluators. The public will have access to Mobil Travel Guide's reviews of the Caribbean properties online at www.mobiltravelguide.com, just as they currently do for hotels, restaurants, and spas in the United States and Canada. FreemanGroup's quality improvement consulting services comprise the other component of FG Destinations.
"We are excited to be launching our worldwide expansion efforts in the Caribbean and ultimately intend to help all travelers - regardless of where they are from or where they are going - make better-informed travel decisions," said Shane O'Flaherty, Vice President of Quality Assurance for Mobil Travel Guide.
FG Destinations will serve to enhance the overall service levels tourists can expect when traveling to the Caribbean, and in doing so, allow the islands to maintain their competitive advantage in the global tourism market. FG Destinations will also use other FreemanGroup Standards of Performance to evaluate additional destination services, ranging from customs/immigration and transportation to dining and yachting, in order to create a comprehensive, integrated solution for island governments and tourism boards looking to enhance the overall travel experience for tourists.
"With the introduction of Mobil Travel Guide's ratings to the Caribbean, tourists, meeting and convention planners, and travel agents will - for the first time - have a way to make an 'apples to apples' comparison of hotel properties throughout the region using an objective system that is already broadly accepted, trusted, and respected," said O'Flaherty.
"The playing field is finally leveled," said Bill Freeman, Founder and CEO, FreemanGroup Destinations. "With Mobil Travel Guide now setting internationally recognized service standards in the region, smaller, independently owned properties can have the opportunity to compete with larger properties on quality of service."
For a detailed explanation of how Mobil Travel Guide arrives at its Star ratings, visit HowStuffWorks, the exclusive online publisher for Mobil Travel Guide, at www.howstuffworks.com.
ABOUT MOBIL TRAVEL GUIDE
Mobil Travel Guide, originator of the prestigious Mobil Star ratings and certifications program, has been providing the most comprehensive ratings and reviews of hotels, restaurants, and spas in the United States and Canada since 1958. Mobil Travel Guide's team of anonymous, expert inspectors evaluates properties against rigorous and objective proprietary standards, giving consumers the insight to make better-informed travel and leisure decisions. Mobil Travel Guide is published by Publications International, Ltd. under license from Exxon Mobil Corporation. In 2005, HowStuffWorks became the exclusive online publisher for Publications International, Ltd. (PIL) and its Consumer Guide and Mobil Travel Guide brands. HowStuffWorks is headquartered in Atlanta, GA, and is a subsidiary of The Convex Group, a media and technology company. For more information, visit www.howstuffworks.com. Mobil Travel Guide is headquartered in Lincolnwood, IL. For more information, visit www.mobiltravelguide.com.
Founded in 1999, HowStuffWorks is an online publishing company that provides objective, credible, and useful information for people to learn about the world around them. The company's award-winning Web site attracts millions of unique visitors each month and is a source for in-depth, easy-to-understand explanations on hundreds of topics ranging from science and technology to health and electronics. In 2005, HowStuffWorks became the exclusive online publisher for Publications International, Ltd. (PIL) and its Consumer Guide and Mobil Travel Guide brands. HowStuffWorks is headquartered in Atlanta, GA, and is a subsidiary of The Convex Group, a media and technology company. For more information, visit www.howstuffworks.com.
FreemanGroup, the parent company of FG Destinations, offers an entirely integrated consulting service, a comprehensive range of service solutions and exceptional quality support to the hospitality/travel industry worldwide. The firm's clients include major hotel chains, individual hotels and resorts, restaurants, casinos and destinations worldwide. FreemanGroup services are comprised of hospitality employee training, quality inspections/mystery shopping, standards of performance, job description templates, human resources solutions, creation and customization of service standards for any function and executive search. Founded in 1985 by Bill Freeman, FreemanGroup is based in Richardson, Texas. The firm also has offices in New York, London, San Juan, Florida and Vancouver. For more information, contact Ms. Pat Moore, Director of Business Development at 904-273-9904 (FL), 972-479-1345 or visit www.fgdestinations.com or www.freemangroupsolutions.com.
Ken Sunshine Consultants