How much money can I save with a water filter?

Tap water might not be tempting, but use a filter and you might be tempted by the savings you'll see.

If aliens were to visit our planet, they might marvel at the ubiquity of those fluid-filled plastic objects attached to the lips of many Americans as they move from place to place. Some are simple and inexpensive, while others come in fancy packaging with labels that hint at making you smarter, faster and healthier. Americans spend at least $4 billion each year on bottled water, and that number has been steadily increasing for the past couple of decades [source: FDA]. At a cost of about a dollar per bottle, it amounts to 4 billion bottles being discarded or, with any luck, recycled in the U.S. each year. That's a lot of plastic. It also takes a lot of energy and effort to produce that much bottled water, with shipping and handling charges making up a large percentage of the cost of each bottle. All things considered, bottled water has a carbon footprint that would make your tree-hugging friends cringe.

So, what's behind the love affair Americans have with bottled water? Its popularity isn't surprising when you consider the sophisticated marketing efforts of the bottled water producers, using everything from the names of artesian wells in tropical paradises to images of polar bears frolicking along river banks surrounded by unspoiled wilderness. It's very hard for the metal tap in your sink to compete with that.


But are those popular plastic conveyances really the smartest choice? Are we more likely to save money -- and perhaps the Earth -- if we make the switch to carrying around filtered water in some type of permanent cup? In the next section, we'll look at the cost of buying bottled water each year for a family of four and compare it with the cost of using a water filter.

Cost Comparison: Bottled Water versus Water Filters

Almost any health information resource has the same recommendation about water: You should drink about eight glasses (64 ounces) per day [source: Mayo Clinic]. That adds up to 2 gallons per day for a family of four. When your water comes from 12-ounce plastic bottles, the cost can be exorbitant. Let's assume you pay approximately $6 per case of water (and remember, fancy imported waters can be much more), which is equal to $0.40 per bottle. For a family of four, that amounts to an annual cost of:

$0.40 per bottle x 5.3 bottles per person = $2.13 x 4 people = $8.53 x 365 (days in a year) = $3,114.67


Now let's compare that to the cost of using a water filter. There are many different types of water filters, but for simplicity, we'll use the basic pitcher-style system, which retails for about $20 and requires a new filter every 40 gallons [source: Brita]. A family of four will need to replace its water filter 18.25 times per year at a cost of about $6.50 per filter, which amounts to $119. A couple of $12 water bottles for each member of the family will run $96 per year. There is also the cost of water from the tap to consider, which runs about $1.50 per 1,000 gallons in the U.S. A family of four consumes about 730 gallons of water per year (2 gallons/day, 365 days/year), which amounts to $1.10. So, the total cost of using a pitcher-style water filtration system per year for a family of four is:

$119 (filters) + $96 (water bottles) + $20 (pitcher) + $1.10 (water from the tap) = $236.10

That means a family of four can potentially save $3,114.67- $236.10 = $2,878.57 each year by switching from bottled water to a water filter. And when you consider that most tap water is safe to drink in the U.S., you can save an additional $235 per year by skipping bottles and filters entirely, bringing the total annual drinking water cost for a family of four down to just $1.10. However, differences in water may occur when you consider that some municipal supplies do not meet standards of safety and quality, and others may contain foul odors and smells while still testing at safe levels for consumption. In that case, filtering your water is a good idea. Read on to learn about the various types of water filter systems.


Types of Water Filters

Now that you've done the math and determined that you can save a lot of money by giving up bottled water, you still may not be ready to give up the luxury of filtration for your precious H20. Understandable -- we all want the safest and best-tasting water available, and filter systems are easy to come by. The good news is that there are lots of different types of water filters, ranging from inexpensive pitchers to futuristic high-tech systems. Let's look at some of the more popular water filtration methods.

By far the most common type of water filters are those based on absorption, most of which use activated carbon. If you recall from high school chemistry, lots of stuff sticks to carbon molecules. When a filter is packed with carbon, particles that pass through bind to the molecules of the filter, trapping contaminants. As time goes on, the carbon becomes saturated with particles and therefore less effective at trapping contaminants, which is why you need to change the filter every so often. This is the basic method of most fridge, faucet, and pitcher filter systems.


There are also many lesser-known yet innovative ways of filtering water. For example, ultraviolet (UV) light can be used to purify water, delivered as a pen or wand that is swirled into a water-filled container for a minute or so. Magnetic fields can also be effective water filters, as can those that work by reverse osmosis or ion exchange. Whatever your water filtration preference, be sure to choose one that captures mercury, lead, arsenic, benzene and microbes. Most filters will come with a list of what is being removed from tap water as well as the concentration of contaminants that may remain. When using a water filter system, it's also important that you choose water bottles that are free of contaminants such as bisphenol A (BPA), a toxic chemical that's been used to make hard plastics since the 1960s.

Your body is about 70 percent water, and these tiny molecules of H20 are important for every biological process that goes on inside you. Keep this in mind as you make decisions about water for you and your family. The decision you make can have a big impact on your health, the health of the planet and your pocketbook.

For more on saving money and the planet, visit the links on the following page.


Lots More Information

Related Articles

  • Are Water Filters Necessary?
  • Are Water Filters Worth It?
  • Choose a Health-Friendly Water Bottle
  • How to Recycle Water Filter Cartridges
  • How Bottled Water Works
  • How Water Works


  • American Water Works Association
  • "Are Water Filters Necessary?" Hot Science News, May 4, 2010, accessed July 8, 2010
  • "Bottled Water: Pure Drink of Pure Hype" Natural Resources Defense Council (NRDC) accessed July 8, 2010
  • "Bottled Water Everywhere: Keeping It Safe" U.S. Food and Drug Administration, accessed July 8, 2010
  • Brita-U.S., accessed July 8, 2010
  • Conger, Cristen. "Are Water Filters Worth It?" Discovery News, April 14, 2010, accessed July 8, 2010
  • International Bottled Water Association
  • Peterson, Josh. "How to Recycle Water Filter Cartridges" Planet Green, March 30, 2009, accessed July 8, 2010
  • NSF Bottled Water Certification Program
  • "Water: How much should you drink every day?" Mayo Clinic, accessed July 8, 2010