The brightly colored, daisylike flowers that cover the cineraria make it a popular gift plant. The flowers can be white, pink, red, blue, or purple, often with a white ring surrounding a contrasting central disk. The leaves are medium green and roughly arrow-shaped.
The cineraria is usually purchased in full bloom and thrown away when it becomes unattractive. It can be grown from seed but only in a cool room. Watch out for whiteflies and aphids.